As a marketing specialist I’m responsible for creating advertising campaigns, pricing strategies and targeting the demographic data of their target audience. The role is strict correlated to the one of business developer for which I’m responsible for achieving new markets and targets, generating leads and turn them into new clients.
In my experience, the most important part of my job is working on different things at the same time. The role of marketing specialist and business developer is dynamic and it allows me to always work on new and never obvious things. It’s a continuous search for new ways to reach the needs of the target audience and make them choose your product and/or service.
When I was a student I still didn’t have a clear idea of what I was going to do in the future, but I knew what I wanted to do: to be in a dynamic role and not a static one, in contact with people and always working on new things.
There is no one-size-fits-all way to fill my role. Certainly, being a role that sees the use of analytical tools and statistical tools I see an economic academic path more in line.